Is Your Church for INSIDERS? 6 Key Indicators

How do you know if you’re leading an insider-focused church?

Here are six indicators that you and your team can use to evaluate your church:

1. Language.

The language you choose to use is important because it both reflects and builds culture at the same time.

There are all kinds of ways this goes wrong in churches. Coming up with cool names and brands for ministries that mean nothing to people outside the church, sub-branding things to death, and mentioning people from stage by name without explaining who they are just a couple of them.

Two big principles to keep in mind when it comes to the language you choose to use in your church are: clear always trumps cute or cool, and you’re always better off just calling things what they are.

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Paul Alexander
Paul Alexander is a ministry consultant at The Unstuck Group ( He is a pastor, speaker and strategist who has a passion for helping churches make vision real. For more than 14 years he has served on the senior leadership teams of some of the nation’s leading mega-churches. Currently, Paul is serving as the Executive Pastor at Sun Valley Community Church, a large multi-site church located in the Phoenix area. Paul has been married to his wife Lisa for more than 18 years. Together they have three children Kennedy, Mia, and Lincoln.