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Frank Viola: 25 Tips for Better Blogging

 

16. Think Through the Ramifications Before You Post. 

Once you click the “publish” button, your post becomes visible online for the whole world to see. Including people from other countries, friends, ex-friends, enemies, family, you name it. So if you don’t want someone – anyone – to see your post, or a particular statement in it, don’t post it. Make the changes necessary first. Never underestimate the reach of the Internet—even for blogs that aren’t terribly popular.

17. Make Sure Your First Paragraph Is Strong. 

By “strong,” I mean compelling, grabbing, interesting. Most readers will decide to read an entire post based on the title and the first paragraph. So you can’t afford to make it weak.

18. Rarely Use Exclamation Points. 

There was a time when an exclamation point (!) communicated passion and emphasis. For many people today, however, it communicates anger. So use them sparingly. Too many exclamation points is distracting to readers. I learned this from my own mistakes in this area! 🙂

19. Keep Your Posts on Message. 

If your blog is about the art of giving atomic knee drops, then focus the vast majority of your posts on that subject. All my posts are related to one of the seven themes related to moving beyond evangelicalism. Your readers will want consistency in your message. So keep your posts on point.

20. Never Defame Another Person. 

Defamation of someone’s character is a serious matter. Not to mention that it has legal ramifications. Scripture exhorts us to “malign no one” (NASB); “speak evil of no one” (NKJV); “slander no one” (NIV) (Titus 3:2). It is the nature of satan to slander and gossip. The Lord will never lead you to do this. If you’re angry or upset with someone (or a group of people), resist the fleshly urge to use your blog as a platform to defame them.

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