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Church Visitor Follow Up Strategy: Maximize KidMin Outreach Events

4. Something to Talk About

A church visitor follow up strategy doesn’t always happen as a purposeful gesture. It can also take place by creating something for people to talk about. Positive conversations about your event are a natural way to follow up with visitors.

Conversation Starters

A blog is a great way to stimulate conversations with families. Children’s ministries director Diana Loach at St. Giles Kingsway Presbyterian Church in Toronto set up a blog for families to connect. Every afternoon after VBS, she posted one or two ideas for families to do together that corresponded with the day’s theme. She also included lyrics that kids would sing during the final program for parents. This was a great church visitor follow up strategy for parents who weren’t connected to the church. They could feel like part of the outreach event without pressure.

Survey Says…

Ask parents for input, even those who are first-time guests. Hudson sends families a “thanks for being our guest” letter after they visit. Included is a survey asking parents to give feedback from their first experience. When completed, parents can return the survey for a gift on their next visit. This idea helps his kidmin team continuously improve guests’ experiences and opens the door to call and connect with families.

Social Networking

Before, during, and after summer outreach camps, Central Church in Collierville, Tennessee, takes advantage of social networking sites and the ministry website for its church visitor follow up strategy. Before camp, children’s ministries director Anne Clay builds credibility with visitors by posting updates, fun welcome videos from camp leaders, and details visitors need to know.

During camp week, Anne blogs about camp and shares photos. Parents and kids leave comments. After camp, she posts a slideshow of camp highlights and opportunities for kids to reconnect with friends and leaders. Building relationships online is a great way to connect with visitors and for them to connect with others virtually.

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