10 Reasons to Use Visual Communication with Kids

Visual information has increased.

  • 4000% in literature since 1990
  • 9900% on the Internet since 2007
  • 142% in newspapers

Kids are visually wired.

  • 50% of their brain is involved in visual processing
  • 70% of all their sensory receptors are in their eyes
  • They get the sense of a visual scene in 1/10th of a second

It only takes 150ms for an image to be processed and 100ms to attach a meaning to it.

Kids suffer from information overload.

  • Kids today receive 5x more information than kids in 1986 did
  • They consume 34 gigabytes or 100,500 words outside of school each day
  • They only read 28% of the words when visiting a website

Visual communication is more engaging.

  • Color visuals increase the willingness to read by 80%

Visual communication increases comprehension.

  • Text only is 70%
  • Text with pictures is 95%

Kids follow directions with text and visuals 323% better than directions with just text.

67% of kids are persuaded by speakers who use words and visuals vs. 50% who only use words. 

Visual communication is easier to recall.

  • Kids remember 10% of what they hear.
  • Kids remember 20% of what they read.
  • Kids remember 80% of what they see and do.

Visual communication is fun for kids!  

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Dale Hudson
Dale Hudson has served in children and family ministry for over 27 years. He is the Founder and Director of Relevant Children’s Ministries which provides resources and coaching for churches. He has been named one of the Top 20 Influencers in Children’s Ministry. He is the co-author of six ministry books, including If Disney Ran Your Children’s Ministry.

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