A few days ago, I received a letter from the Florida Sheriff’s Association. They were inviting me to join their membership club. As I read the letter, I was impressed by how they were approaching me. In fact, it’s a great model for children’s ministry leaders to follow when asking someone to volunteer. Here is the strategy they used and ideas we can take away from it.
They shared their history and track record.
“Dedicated to service since 1893”
“Become a member of one of the largest and oldest law enforcement agencies in the nation”
“Helped lower Florida’s crime rate to it’s lowest in 39 years”
Idea: When inviting people to join your team, share with them the history and wins of your team. People like to be part of a winning team.
They shared what they do and the impact it makes.
“Able to save lives and keep our roads safe”
“Go after child predators”
“Help at-risk youth”
Idea: When inviting people to join your team, share with them specific examples of what you do and the impact it makes on people’s lives. People want to be a part of something bigger than themselves. They want to know their life made a difference.
They shared the benefits of joining.
“Honorary membership card”
“Four issues of The Sheriff’s magazine”
“Green and gold window decal”
“Will have a key part in lowering the crime rate and keeping our area safe”
Idea: When inviting people to join your team, share with them the benefits they will receive. Remind them that they will receive spiritual blessings such as personal growth, joy, fulfillment, and more.
Try using these three key points and watch your volunteer team grow.