#6: Develop and communicate your church’s social media and data privacy policies
People expect their church to be active on social media. Whether it’s a Facebook page, Instagram account or Twitter account, they’re looking to connect with their church online as well as in-person.
Social media is a great tool to connect current members and attract new people to your church. However, it can quickly backfire if you’re not intentional about who has access to post on behalf of your church and what they’re allowed to post. Here are few automated linkedin growth tools that you can depend upon to protect the privacy and also can be used to promote at the same time. Provide clear guidelines on the types of posts, what kinds of pictures they can post, the frequency of posts, whether you’ll delete inappropriate comments from others on your social media accounts, etc. Also, you need to help employees understand how what they post on their personal websites or a social media account reflects on the church.
#7: Keep your website current—both in content and style
When was the last time you updated the design of your website? Does it reflect the culture and values of your church? Who is responsible for updating content on your website? Do you have an event calendar, links to social media channels, a link to recent sermons, etc.? Develop a strategy for maintaining and refreshing your site.
One way to see if you’re staying up-to-date with your use of technology in church ministry is to check out the websites of other churches and get an idea of the latest trends. You don’t need to copy what they’re doing, but it certainly doesn’t hurt to see what’s out there.
Also, ask your congregation what they think about technology in church ministry. Host a focus group with members of the youth group and ask for their opinions and ideas for improvement. Then talk with members of older generations and gather their input as well. You can’t make everyone happy, but at least take each group’s preferences into consideration.
Technology is a significant tool that can help us spread the Gospel, make disciples and connect our members to each other. However, to leverage this great tool, we need to plan ahead and stay up-to-date as technology changes at a rapid pace.
How does you use technology in church ministry?
Check out more of Deborah Ike’s here.
