Large events and holiday celebrations can lead to huge boosts in church attendance, growth, and engagement. But if you’ve ever planned one, you know planning isn’t the hardest part. The menu is set, the band has practiced, the speaker is booked. All that’s left is getting people in the door. Easy enough, right? That’s where social media outreach starts.
Not always. But advertising and marketing are becoming more centralized, and that can help. Social media and the internet mean there are ways to draw people into your church’s events that are relatively easy and extremely cost-effective. As we discuss how to use social media to draw people in for these events, we’ll identify three steps: inform, compel, and invite.
Social Media Outreach: The Key To Your Next Event
INFORM
- Start by creating a Facebook event with all the necessary information for your event — date, time, location, etc. Make sure to update the event if there are any changes or additional information. You can also use the event to answer any questions people have asked.
- Keep the information for upcoming events front-and-center on your website where a visitor can find them easily. However, don’t clutter your homepage with details. Draw the viewer in (we’ll talk about that next), then lead them to more details with a “more information” or “for details, click here” call-to-action.
- Create shareable graphics that present all necessary event details in a digestible way. Share these on the event page and your church’s social media. Encourage others to share them as well.
