3. BUILD A FOLLOW-UP LANDING PAGE
Leading up to your event you’ve built a landing page to get information to people. Now that the event is done, flip the script and turn those landing pages into pages dedicated to follow-up from your event.
Use the page to thank people for attending, and show them that you care about them. You could ask for prayer requests, or ask them if they’d share the best moment from the event. However you do it, make sure you communicate care for your visitor before you make another ask.
4. SEND NEWCOMERS AN EMAIL SEQUENCE
This is really something you should be doing year-round, but especially after a big event! Grab those emails and put them into an automated follow-up sequence. You could start with a thank you from your pastor, and then continue once a week for up to four weeks to communicate care and provide information about your church.
Here are some articles that may help you get started:
Benefits of Using a Professional Email System
Planning Your Fall Outreach: Think Follow-Up First
From Visitor to Thriving Member
5 Ways to Use MailChimp for Church Marketing
5. DON’T DISAPPEAR ON SOCIAL MEDIA!
This is super easy but incredibly important. As churches, we’re usually pretty good at posting on our social platforms leading up to an event, but after the event? Radio silence. The days and week following Christmas (or Easter) are critical for helping people continue to connect with your church. BEFORE your event, plan a week’s worth of content for your social media following up on it. Thank people for coming, throwback Thursday to an image from your Christmas Eve service, tell people you’re praying for them as they connect with loved ones, post a funny picture your dog. Just post something! Keep the ball rolling, and follow up with people on your social media channels.
Follow up can be challenging, but cyberspace opens up a new world of possibilities for digital follow up.
This article on digital follow up originally appeared here.
