“Take pride,” Target’s website reads. “Being true to yourself and your community is something to celebrate, all year long.”
The retail store offers pride merchandise for every member of the family—including pets. Customers can find adult clothing, kids’ and baby clothing, and family outfits that coordinate the look—and message—for all family members.
People can also browse through accessories, shoes, party supplies, home decor, books, and media that support pride awareness and verbiage.
Target has officially partnered with, for a limited time, two designers that “express to impress.” JZD is a “queer, Latina-owned apparel & lifestyle brand creating products that make the Latino community feel represented and connected to their roots.”
Ash + Chess is a “stationery & gift company that creates greeting cards, art prints, and more to uplift the queer community.”
Target is interested in building even more relationships with other pride designers. They state, “If you’re an LGBTQIA+ founder, owner, creator, or entrepreneur, we want to know about it. Register your business with Supplier Diversity.”
