7. Dress Appropriately in Your Welcome to Church Segment
This might seem silly, but it’s important. If your church is informal, you should not wear a suit in the welcome. If your church is mostly white-collar families (like Watermarke), dress like them.
Your attire communicates something to your audience.
In my example, I wore a tie with an untucked shirt. That’s me. I was comfortable, except for the skinny’ish jeans I was wearing. Don’t try that if you can’t pull it off. I lost 25 lbs. before I tried! But jeans matter. Style matters. We are a pretty hip church, and I represent who we are.
Be you, but be the best-dressed version of you for your audience.
8. Be Likable
I’m not sure how to coach this. I’m not even sure if I always accomplish this. But I know it’s really important.
I try to smile a lot. I try to be energetic. I try to connect through humor and relevant information.
But in the end, be a person they like.
9. Let Your Best Communicators Say Welcome to Church.
I saved this for last because it’s the one most churches seem to ignore. If you are the leader, but you’re not the best communicator, then you should step aside during the welcome.
The primary purpose of the welcome to church segment is navigation, not vision-casting or preaching.
How about that? Nine things to consider for a three-minute segment of your service. I told you we were hypercritical! Like you, I believe anything that matters should be evaluated and improved, and the welcome to church segment certainly fits this description.
If you communicate in the welcome to church segment or have seen it done really well (or poorly), go ahead and contribute to the conversation.