Church Communication Strategy – Streamline What You’re Saying

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Where is your church’s central hub? It could be an online space (your website, maybe a secondary website, an email list, or a mobile church app). It could be a physical location (the lobby of your church building or the weekly bulletin).

As you simplify your church’s communication streams, creating a hub helps centralize how information flows through your church. It helps ensure anyone can get whatever information they need; people rely less on you to promote all information to every prospective attendee.

What kind of a central hub of information will your church have?

For most churches, a website is going to be that central hub. It’s easy to access from anywhere.

There are lots of ways to create a central hub on your website (a landing page with quick access to all areas of ministry, or perhaps a secondary website). But if you need a little more help visualizing what this might look like, maybe you’ll find this explanation from Nucleus church websites helpful.

Your central hub is the crucial piece to your communication strategy. While it’s important to use different, targeted, methods to promote something, all of those methods should point to your central hub. Grab their attention, and send them to the hub to get all the answers they need.

Examples of online central hubs:

THE VILLAGE CHURCH

CHURCH ON THE MOVE

REACH CHURCH

THE ARK CHURCH

 

This is an excerpt from our ChurchJuice’s resource, Church Communication Strategy: A Guidebook.”You can access the whole ebook here.

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Bryan Haley
Bryan Haley is the program producer for Church Juice, a media ministry dedicated to energizing church communications. With years of communication and outreach experience gained in full-time church ministry and the field of church website design, Bryan brings a passion to help churches reach people with the gospel using effective church communications. Bryan and his family enjoy Michigan summers, Detroit sports, and spending time outdoors.

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