6 Tried-and-True Tricks for Mobilizing Your Volunteers

One of the greatest blessings in churches today is the number of men and women who gladly and often  give sacrificially of their time and energy to do ministry in local congregations. Indeed, churches across the world would not function as they do without the giving spirit of these lay volunteers. Paid staff alone are not sufficient to do all the work of ministry in any church.

Simultaneously, one of the greatest challenges for leaders in churches today is the recruiting and retention of these lay volunteers. I have had several conversations with church leaders who have seen significant success and blessing with the mobilization of laity in their churches. 

Here are their six insights on success in recruiting and retaining lay volunteers:

1. Training is critical.

In one of our recent studies, almost all of the pastors surveyed affirmed the importance of training lay volunteers. Sadly, the same study showed that only about one-fourth of those pastors had any strategy for training volunteers. Training creates ownership that results in motivated and giving volunteers.

2. Affirmation should be ongoing.

Most lay volunteers don’t get involved in church ministries for the attention or the affirmation. But when leaders affirm their work, it communicates to the volunteers that their work in ministry is important. People want to know they are involved in something that makes a difference. Affirmation gives them that very message.

3. The relationship between the laity and paid church staff should always be a partnership.

Church leaders should continuously communicate that all work of ministry is a colaborship. There is no organizational hierarchy where the laity submits to the church staff. One group does ministry as a calling and vocation. The other group does ministry as a calling and unpaid service. Both are vital in the life of the church.

4. The form of communication with laity is critical.

As much as possible, vocational church leaders should spend face-to-face time with lay volunteers. They should learn how those volunteers like to communicate. For some, a text message is fine. For others, they want to hear a live voice. But all of them need some personal interaction with the paid church leaders.

5. Start lay volunteers with bite-size responsibilities.

Don’t overwhelm them with a task or ministry that appears daunting. See how they respond to smaller, well-defined tasks at first. From that point, leaders can discern if the volunteers can take on more ministry responsibilities.

6. Communicate with clarity and specificity.

Many lay volunteers quit out of frustration because they think their assignments are neither clear nor specific. Don’t assume volunteers have the same level of insights or knowledge as those whose daily work and responsibility is at the local church. It is better to over-explain and to be redundant than to assume the volunteer has significant prior knowledge about the ministry assignment.

How is your church doing in mobilizing laity to do the work of ministry? What are some victories and success stories you could share? What are some struggles you have experienced? 

This article was originally published at ThomRainer.com.

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Thom Rainer
Thom S. Rainer is the president and CEO of LifeWay Christian Resources (LifeWay.com). Among his greatest joys are his family: his wife Nellie Jo; three sons, Sam, Art, and Jess; and six grandchildren. He was founding dean of the Billy Graham School of Missions, Evangelism, and Church Growth at The Southern Baptist Theological Seminary. His many books include Surprising Insights from the Unchurched, The Unexpected Journey, and Breakout Churches.

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