Home Outreach Leaders Articles for Outreach & Missions 3 Things Churches LOVE That KILL Outreach

3 Things Churches LOVE That KILL Outreach

It’s time to evaluate your church.

Love is good, and everyone wants a loving church. However, loving the wrong things leads you the wrong way. Loving what is good, including our context, Jesus’ mission and the next generation (to name a few things) moves the church in the right direction. The church should be always reforming, that is, humbly looking at itself and assessing its ability to reach people with the good news of Jesus. Sadly, many of the people Jesus devoted His time to would not feel welcome in our churches.

What about your church outreach? What does your church’s posture, behavior, practices and activities communicate to your community? I think all of us want to understand the culture and community we are ministering in so we can communicate the gospel with absolute clarity. To do this, we need to ask ourselves the hard but needed questions.

  • Who are we reaching?
  • Are we primarily reaching people who are like us?
  • Are we primarily reaching people who are already believers?
  • Are we primarily reaching people who understand Christian subculture and taboos?
  • What about the people who don’t have a church background?
  • What about the people who are unfamiliar with Christian beliefs?
  • What about the people who don’t understand church subculture and behavioral taboos?

To say we are unable to reach the lost because of our traditions or preferences is simply unacceptable and antithetical to the mission of God.  

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Ed Stetzer, Ph.D., is a professor and dean at Wheaton College where he also serves as Executive Director of the Wheaton College Billy Graham Center. He has planted, revitalized, and pastored churches, trained pastors and church planters on six continents, has earned two master’s degrees and two doctorates, and has written hundreds of articles and a dozen books. He is Regional Director for Lausanne North America, is the editor-in-chief of Outreach Magazine, and is frequently cited in, interviewed by, and writes for news outlets such as USAToday and CNN. He is the Founding Editor of The Gospel Project, a curriculum used by more than 1.7 million individuals each week for bible story. His national radio show, Ed Stetzer Live, airs Saturdays on Moody Radio and affiliates. He serves as interim teaching pastor of Calvary Church in New York City and serves as teaching pastor at Highpoint Church.