Home Outreach Leaders Articles for Outreach & Missions Why People Choose (Fill In the Blank) Over Attending Your Church

Why People Choose (Fill In the Blank) Over Attending Your Church

You’ve invited them to church over and over and they still refuse to come.

You’ve offered to buy them lunch after the service, but they still don’t show.

You know they need help with … marriage, parenting, purpose, grace, salvation, et. al. AND your church could be the answer, but they still have excuses to miss every Sunday.

You have tried everything. And so has the rest of your church—to no avail!

Why won’t your unchurched friends just come with you to church ONE TIME? Why won’t they accept your invitation just ONCE?

While there is no “one-size-fits-all” answer, there are certainly some solutions for the most common reasons unchurched people resist church invitations.

First, why people resist church invitations:

I recently experienced one of the most prominent reasons to miss church. The last Sunday of the year, our church is closed. We take the day off to give our staff and volunteer base a day to relax, recharge, and spend with their family and friends. So as I woke up on 10:00 a.m. Sunday morning, I caught a glimpse of what most of the world experiences on a Sunday—rest. No alarm. No rushing to get ready. No yelling at the kids. I eased into the day, and it was great. Life is so busy. We are all overcommitted. We are all tired. Most families are just as busy on Saturday as during the week. So Sunday becomes the ONE day to actually rest. To sleep in.

But that’s just one reason. Here are a few more you know to be true:

1. Time at church is time away from … the lake, the beach, the bed, the family room, the golf course, the tennis courts, etc.

2. Most unchurched people have been to church before, and that one visit was enough!

3. Unchurched people have met too many church people!

But we church leaders and church attenders can successfully invite if we just do a few things right (or better):


Church Leader:

1. Make Church Valuable.

The primary reason unchurched people push back on invitations to church is because they do not value church in their life. To be brutally honest, most unchurched people see almost everything as more valuable than attending a church service. That’s why sleeping in, going to the lake, allowing their kid’s to play in Sunday rec games and even golf takes priority over church. The perceived value of these actives trumps your church. But that doesn’t have to be the case!

You can make your church more valuable by simply making it helpful. When you shift your focus from information to application, you immediately raise the perceived value of your church. Infuse grace and remove guilt and you’re well on your way to winning the battle.

Most churches I visit refuse to acknowledge this connection, yet continue to struggle to fill their seats and parking lots—especially with younger families. It’s hard to differentiate between pride and doctrine. But you must consider the difference. If pride is causing you to resist changing your approach to church, your approach will die when your church dies.

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Gavin Adams believes the local church is the most important organization on the planet and he is helping to transform them into places unchurched people love to attend. As the Lead Pastor of Watermarke Church, (a campus of North Point Ministries), Watermarke has grown from 400 to 4000 attendees in five years. A student of leadership, communication, church, and faith, Gavin shares his discoveries through speaking and consulting. Follow him at @Gavin_Adams and at gavinadams.com.