Home Outreach Leaders Articles for Outreach & Missions How to Drop Your Church’s ‘Secret Menu’ and Make Your Guests Feel...

How to Drop Your Church’s ‘Secret Menu’ and Make Your Guests Feel Welcome

Every church has a secret menu. Things we say and do that our regulars take for granted, but can be confusing and frustrating to newcomers.

Here’s an example of how frustrating a secret menu can be.

I was at a Starbucks this week when the man in front of me ordered a short latte. The employee responded, “That’s a tall latte,” causing this exact exchange between them.

Short
Tall
Short
Tall
Short
Tall

I leaned in and told the frustrated customer “tall is the shortest one they have.” He thanked me. The Starbucks employee looked perturbed.

I posted this on Facebook and got quick responses from friends about how funny and frustrating that sounded. Then Jonny Craig, from 200Churches.com commented, “As a former Starbucks employee, I am appalled! Short is, in fact, a size option! (It’s 8 oz.)”

It seems Starbucks has a secret menu. So secret that the employee in question didn’t even know about it. In addition to the short option, they also have a super-size called a Trenta.

The Problem of Secret Menus at Churches

I was telling some fellow pastors about this Starbucks episode and wondered out loud why restaurants have secret menus. “There’s a restaurant chain in California named In-N-Out that has secret menu items, too,” I told them. “I guess they do it to make regulars feel special, since they know the insider lingo.”

“Sounds like some churches,” one pastor responded.

Yep. That’s exactly what it sounds like, I thought.

Some Church Secret Menu Items

Here are some secret menu items I’ve seen in some churches. Insider info that church members know, but guests need to have explained to them.

1. Where’s the front door?

2. What should I wear?

3. How do I find the restrooms, nursery, etc?

4. Can I sit anywhere?

5. Am I expected to give something in the offering?

6. How long will the service last?

7. Is communion just for members, or for everyone?

8. Why are we singing?

9. Why are people raising their hands?

10. Why are people lighting candles?

11. When do we sit, stand, kneel … ?

12. Why do we sit, stand, kneel … ?

13. What’s an Ecclesiastes, and how can I get a Bible to look it up like everyone else is doing?

14. The pastor just said, “See Chris Lucas if you want to sign up for a home group.” Who is Chris Lucas?

15. What do terms like “substitutionary atonement” mean?

Do It, but Explain It

This article is not a plea to change the way your church worships. Just explain it. Especially the things your church does that may be distinct to your denomination or faith tradition.

And use every means available. You can never overexplain. Here are a few examples.

1. Print an order of service in plain English (click here for an example from my church).

2. Explain things as they happen.

3. Use hallway signs.

4. Have an FAQ section on your website.

5. Train ushers and greeters to answer questions.

6. Use your video projector.

We shouldn’t feel the need to change who we are, especially on matters of theology. But one of the obligations of being a good host is to let people know why we’re doing what we’re doing. And how they can participate.

Be who you are. Worship, minister and serve according to your conscience, your theology and your faith traditions. But don’t push insiders away by keeping the decoder ring to yourself.

So what do you think? What other Secret Menu items have you seen in churches?  

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Karl is the author of four books and has been in pastoral ministry for almost 40 years. He is the teaching pastor of Cornerstone Christian Fellowship, a healthy small church in Orange County, California, where he has ministered for over 27 years with his wife, Shelley. Karl’s heart is to help pastors of small churches find the resources to lead well and to capitalize on the unique advantages that come with pastoring a small church. Karl produces resources for Helping Small Churches Thrive at KarlVaters.com, and has created S.P.A.R.K. Online (Small-Church Pastors Adapt & Recover Kit), which is updated regularly with new resources to help small churches deal with issues related to the COVID-19 crisis and aftermath.