Any idea what the best outreach opportunity of the year at your church might be?
You might think it’s an event you do, or perhaps it’s Easter. But whether Christmas has historically been your best opportunity to reach unchurched people or not, I believe it could be.
As our culture becomes more and more post-Christian, we’re seeing far fewer times when the holidays of the church and the holidays of culture sync. I remember about a decade ago hearing a Toronto DJ refer to Easter as “the first long weekend of summer” (in Canada Good Friday is a holiday and schools still take Easter Monday off…a relic from Colonial days). Good Friday and Easter were completely lost on him. It was simply time off.
Christmas is completely different.
Our culture still loves Christmas. Sure, the motives are commercial. But Christmas is the only time of year when you’ll hear malls belt out explicitly Christian songs like Charles Wesley’s “Hark! The Herald Angels Sing”:
Veiled in flesh the Godhead see
Hail the incarnate Deity
Pleased with us in flesh to dwell
Jesus, our Emmanuel
If you follow a lot of Christians on social media leading up to Christmas, you probably have noticed how many people lament over the culture’s disregard of Christ.
Well, you can see the obstacle. Or you can see the opportunity. I choose to see the opportunity. There are so many connection points with our culture you’ll miss if you only see the glass as half empty.
This is no time for the church to be more cynical than the world, which still remembers something is different at Christmas, even if they’re not exactly sure what it is.
Stop complaining about the world. Reach it instead.
As the general population thinks less about the Christian faith, Christmas provides a unique opportunity to reach people who no longer ordinarily attend church.
What’s surprising is that many churches don’t really leverage Christmas to make the impact it could.
Over the last few years, I’ve run posts on how to leverage Christmas. People keep asking for more…so this is the 2016 version.