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10 Power Principles on Church Strategy

#1 Programs don’t attract people; people attract people. (Aubrey Malphurs)

#2 Think steps, not programs; strategy makes the next step simple, easy, and obvious. (Andy Stanley)

#3 Strategy is a missional map; therefore, communicate it visually. (Church Unique)

#4 As a whole, cluttered and complex churches are not alive. (Thom Ranier) 

#5 Growing people grow people; consuming people consume programs. (Church Unique)

#6 Strategy as assimilation should not be confused with spiritual formation; one is about getting individuals into the body of Christ, the other is about getting the life of Christ into the individual.

#7 Strategy connects programs and events vertically with the mission and horizontally with one another. (adapted from Bill Donahue)

#8 The fewer specials you have, the more you sell. (An executive chef said this in an Auxano Vision Pathway, talking about church strategy.) 

#9 Churches need strategy because mission and values alone are not enough to remove competing pictures of the church’s future. (Church Unique)

#10 The two biggest reasons people don’t get more involved are 1) they don’t know how and 2) nobody invited them. (Auxano survey work)

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Will Mancini emerged from the trenches of local church leadership to found Auxano, a first-of-kind consulting ministry that focuses on vision clarity. As a “clarity evangelist,” Will has served as vision architect for hundreds of churches across the country, including such notable pastors as Chuck Swindoll and Max Lucado. Will holds a Th.M. in Pastoral Leadership from Dallas Theological Seminary and has authored Church Unique: How Missional Leaders Cast Vision, Capture Culture and Create Movement; he also co-authored Building Leaders with Aubrey Malphurs.