Home Pastors Articles for Pastors 10 Power Principles on Church Strategy

10 Power Principles on Church Strategy

#1 Programs don’t attract people; people attract people. (Aubrey Malphurs)

#2 Think steps, not programs; strategy makes the next step simple, easy, and obvious. (Andy Stanley)

#3 Strategy is a missional map; therefore, communicate it visually. (Church Unique)

#4 As a whole, cluttered and complex churches are not alive. (Thom Ranier) 

#5 Growing people grow people; consuming people consume programs. (Church Unique)

#6 Strategy as assimilation should not be confused with spiritual formation; one is about getting individuals into the body of Christ, the other is about getting the life of Christ into the individual.

#7 Strategy connects programs and events vertically with the mission and horizontally with one another. (adapted from Bill Donahue)

#8 The fewer specials you have, the more you sell. (An executive chef said this in an Auxano Vision Pathway, talking about church strategy.) 

#9 Churches need strategy because mission and values alone are not enough to remove competing pictures of the church’s future. (Church Unique)

#10 The two biggest reasons people don’t get more involved are 1) they don’t know how and 2) nobody invited them. (Auxano survey work)

Previous articleThird Lausanne Congress Opens in Cape Town
Next articleRecruiting Leaders: New Ideas from Old Pros
willmancini@churchleaders.com'
Will Mancini emerged from the trenches of local church leadership to found Auxano, a first-of-kind consulting ministry that focuses on vision clarity. As a “clarity evangelist,” Will has served as vision architect for hundreds of churches across the country, including such notable pastors as Chuck Swindoll and Max Lucado. Will holds a Th.M. in Pastoral Leadership from Dallas Theological Seminary and has authored Church Unique: How Missional Leaders Cast Vision, Capture Culture and Create Movement; he also co-authored Building Leaders with Aubrey Malphurs.