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9 Reasons Your Leadership Must Be Social

4. Social Good

It’s now in vogue to “do good.” And society in general is taking notice. Celebrities gain more influence because of causes they’re involved in. Businesses are “doing good” and focusing on the triple bottom line, which is now a normal measurement of success in business. Meaning what was our “gift back to society” and how did we “leave the world a better place.” It’s not just about making a profit anymore.

5. Social Politics in Organizations Is Fading

Positional leadership doesn’t really matter anymore. It’s not about what position or title you hold, but more about what you are delivering. If you are executing and getting things done and creating value for the organization, your influence will have impact.


6. Creating a Social “Community” Is Now a Norm, Not an Exception.

A great example of this is Zappos and the kind of culture that Tony Hsieh has created there. Employees enjoy being around each other and take pride in a sense of family that exists within their company.

7. Flattening of the “Social Hierarchy of Influence.” 

I can learn from all kinds of great leaders in today’s culture and not know them personally. I can also connect with well-known leaders much easier than in the past through technology and social platforms. Information and inspiration has never been so readily available to us. When you follow someone on Twitter, you feel like you know them personally, even if they have hundreds of thousands of other “followers.”

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bradl@churchleaders.com'
Brad Lomenick is Executive Director and key Visionary of Catalyst, a movement of young leaders. Over the last 15 years, he has built a reputation as a key networker and convener of leaders. Prior to running Catalyst, Brad was involved in the growth of the nationally acclaimed Life@Work Magazine and did management consulting with Cornerstone Group. More recently he has served in a number of roles for INJOY and now GiANT Impact. For several years after college, he rode horses for a living on a ranch in Colorado, and was even struck by lightning while installing a barbed wire fence, which some believe has given him powers equal to several of the Super Heroes. He hopes maybe someday he can be a professional golfer, or have his own hunting show.