Embrace Failure
“I love the idea of wrong thinking – of encouraging people who have ideas to go see if they work and not dismissing them just because they sound like the wrong solution.” – James Dyson, Founder and CEO of Dyson
Respect Tradition but Give It a Twist
To twist tradition, Marketing SVP of Coca-Cola states this is done by “building authentic, meaningful campaigns around their (target audience) passion points.”
Be Willing to Play Against Type
Dhani Jones does this by “self-representation, service, collaboration, and critical thought.”
Court A-list Allies
For this to be done in a church, let’s replace term “A-list Allies” with “Influencers.” Monique Pean, a jewelry designer, tells us that when influencers buy-in to ideas then “our customers really do care about where their products come from.”
Pitch the Right Crowd First
Many in your church are already doing very effective ministry. One of our goals as leaders is to have the insight to what is already working well and then multiply it. Tumblr Founder and CEO David Karp says, “When we released our platform, we took it straight to the tumbleblogging community and said, ‘Hey, look, we built a real tool to make all the neat stuff you guys are doing available to more people.’”
