10 Ways to Guarantee Visitors Never Return

I’ve visited a lot of churches. I’m always looking for ways that we at Grace can improve.

It’s amazing what a fresh set of eyes can find.

It’s one thing to get people in the door once. But to get someone to visit again, and begin to call your church their home? Much tougher.

We’re still trying to figure out ways to ensure people stick, but there are a few things we’ve learned that will guarantee someone won’t come back.

10 Ways to Ensure I’ll Never Revisit Your Church

1. Offer no easy way to plug in to community.

Don’t tell me about small groups. Make me wait forever to plug in…or make me do extensive work to even figure out what kind of groups you offer.

2. Don’t be welcoming in the parking lot.

Just do your job, don’t speak to me as I walk in, and offer a bit of an “it-is-early-on-a-Sunday-morning” scowl.

3. Don’t acknowledge I’m in the service.

Give no head nod to “first timers,” “visitors,” or “folks just checking us out.” In fact, just speak to the inner core, the “members.”

4. Acknowledge me too much.

Call me out and have me stand up. Ask me to publicly share my name and darkest secrets.

5. Don’t give much thought or care to your kids’ ministry.

People don’t care if their children are safe, watched after, and learn the Bible. Nope. Let them run amuck.

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Ben Reed
Ben Reed is the small groups pastor at Long Hollow, a multi-site church in the Nashville, TN, area. He holds an Mdiv from Southern Baptist Theological Seminary. Ben is also an avid coffee drinker and CrossFitter, but not at the same time. Catch up with Ben at BenReed.net. In his book, "Starting Small: The Ultimate Small Group Blueprint," he helps leaders through the process of putting a small group ministry together and creating a place where people belong so they can become.

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