An national initiative started by the 92nd Street Y (92Y) in New York City is meant to encourage consumers to begin a season of giving and service following the Black Friday and Cyber Monday rush to materialism.
“We were thinking from the beginning — Black Friday, Cyber Monday — we have two days that are good for the economy. What about adding a day that’s good for the soul?” shared Henry Tims, Deputy Executive Director of the 92nd Street Y. He and his organization, along with the United Nations Foundation, have collected more than 1,000 partners all over the U.S., including major retailers, service providers, and nonprofits such as JC Penney, Microsoft, Skype, the American Red Cross, The Salvation Army, World Vision, and others. They are calling on Americans to “get out and give” and make the Tuesday after Thanksgiving a
“We always talk about how America is falling down the rankings in education, or falling down the rankings in science,” explained Tims. “But America is No. 1 … the most generous country in the world. Part of the DNA of America is philanthropy, and this is a real chance to celebrate that philanthropic spirit.”