5. Check your Twitter page to see what lists other people put you on.
Go to your account and look for lists, then “member of.” It’s fascinating to see how other people view you, because it can help you determine your personal brand.
Remember my question—“What do people think of when they think of you?” A big part of that answer is the Twitter lists they put you on.
6. Update all your social media bios and profiles.
There are some social media platforms I don’t use very often, so I forget they’re out there and let my information get out of date. But even if I’m not on them regularly, others are using them, and when my profile information gets old, it can hurt my chances of connecting with people and events.
Remember all your platforms and update them as soon as possible.
7. If you have a blog, here are some important questions to think about:
How often are you posting? If you’re not posting at least one to two times a week, it’s probably not worth the effort. At least three times a week should be your goal.
Where are the social media links on your blog? Have them at the top of the homepage so people can link, but also have them at the end of all your posts so they’re easy to share. Also, add any popular social media links that may be missing.
Make sure your have an RSS feed. You may be surprised at the number of people who follow your content through RSS.
Finally, this is a good time to read my recent books One Big Thing: Discovering What You Were Born to Do and Unique: Telling Your Story in the Age of Brands and Social Media. One Big Thing was just named by the Washington Post as one of the Top 5 Business Books of 2012. It will help you discover your over-arching purpose for your life. Then Unique will help you get that purpose out there where it can change things. No matter how great your vision, calling or expertise, if you can’t get it on the radar of the public, the effort has been wasted.
Let’s commit in 2013 to share our message in the hope of making a better world.
