The church is the hope of the world. As church leaders, we have the responsibility of communicating the greatest message known to mankind; the only message capable of changing a person’s entire eternity.
The weight of that responsibility is both profound and incredible. It moves us to action, and demands we communicate it well.
In the United States alone, we have 350,000 churches; each started by people with the desire to communicate the Gospel message. Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of communication.
Think about it … Is your church clear on who they are and where they are going? Does your church use social media to nurture and grow relationships? Has your church spent unhurried time developing a brand that resonates with people in your church and community? Are you proud of your website and does it accurately communicate the uniqueness of your church? Have you evaluated and observed what guests experience on a Sunday morning? Do you want to create more awareness of your church in local communities?
These things may not seem significant, but they are critical. In fact, they are essential.
At Sayge, we researched and identified the 12 Essentials to Church Marketing and Communications and developed a resource that equips Church Communications leaders.
And we did it for one reason; because eternity is at stake. We developed this important resource to help you reach more people with the Gospel.
The 12 Essentials to Church Marketing and Communications
1. Eternal Perspective.
When it comes to Church Communications, it’s critical to remember you want to produce an excellent product not for excellence’s sake, but because eternity is at stake.
Lose that perspective, and you lose everything.
2. Vision Clarity.
Vision clarity is about staying focused on the mission and vision of your church. To reach clarity, you must know who you are as a church and where you are going.
3 . Brand Standards.
Brand Standards are the compilation of documents where you articulate the mission, values, strategy and vision of the church. They protect the treatment of everything from your logo and tagline, to fonts and color choice and even email signatures and phone messages.
Brand Standards are critical but often overlooked.
4. Communication Strategy.
Your communication strategy involves understanding your audience and then identifying the best way of communicating who you are to that audience. It helps you determine what, when and how you will communicate.
5. Project Systems.
Andy Stanley says, “The systems down the hall trump the vision on the wall.” If you don’t have systems in place, standards and strategy mean absolutely nothing.
The systems you set in place allow the day-to-day operations to run smoothly.