Home Pastors Articles for Pastors 12 Essentials to Church Communications

12 Essentials to Church Communications

6. Social Media.

With more than 845 million active users each day, Facebook reports an unbelievable 4 billion posts, likes, comments and photo uploads every single day. Facebook and other social media sites understand the power of community. They understand people want to be a part of something to which they feel connected.

Learning to use social media to reach the lost and to extend the influence of the church isn’t just a good idea, it’s a must.

7. Web Essentials.

We live in a technology- and social media-driven society. Today’s church visitors will most certainly check out your church on the Internet before they attend for the first time.

It must reflect the experience they will have when they do attend. It has to be more than just a website of information. It has to be an experience.

8. Guest Experience.

There are few things first-time guests expect when they visit your church. They expect to be greeted warmly; they expect to fill out a card with their contact information; and they expect someone from your church will follow up with them.

Fail to meet any of these expectations, and they aren’t likely to return for a second visit.

9. Audience Connection.

Ever been disconnected on the phone but not realize it until you have finished speaking? Then you understand the importance of making sure you are connected to your audience.

To connect to your audience, you must understand who they are and how they take in information.

10. Creative Leadership.

Creative people are not easy to lead and motivate. They are a breed of their own. Understanding how to lead creative people, and how to facilitate a creative meeting are critical. Moreover, learning to lead those in authority over you who lack creativity is equally important.

11. External Marketing.

Churches and marketing have a rocky relationship. Historically, churches have not communicated effectively to their external audiences. Most churches make the same marketing mistakes: the message is not unique; the content is not inviting; and there’s no long-term strategy in place.

If that description fits your church’s marketing, it’s time to make some changes.

12. Storytelling Principles.

At the end of the day, stories move people. Effective storytelling is always more effective than just another event announcement. Vigorously find and celebrate the stories of people within and outside your church. 

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Tim is creator of Sayge and a ten year church communications veteran. Sayge is an intentional, all-in-one, church marketing and communications monthly training resource that is designed to help Church Leaders master the basics of church marketing and communications.