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A Handy Guide to Develop Your Church Communications Plan

Tips And Ideas

Before each week begins, I look through and update this doc to map out priorities for the week and delegate projects/tasks.

Each week, we try to focus on one to two key next steps. Those next steps are usually things that apply to the majority of the church. The next steps are what we focus on for stage announcements, are represented on our home page of the website, promoted on social media, and are on the worship guide.

It’s important that those next steps are represented during that week in each of your communication mediums so that people who were not there on Sunday still know what’s going on.

As I get Communication Requests from ministries (blog post coming on this later), I map out how we’re going to be promoting that ministry/event here in all the various mediums. Then, I communicate back to the ministry team on the communications plan is for the ministry/event.

This year, I started meeting with each ministry area to map out their big events, on-ramps to ministry and project needs. That info is then mapped out on this Communications Plan for the year.

Just because you plan it one way doesn’t mean you can’t deviate from it.

Become a customer advocate here and use the filter of what’s best for the person sitting in the seat looking to engage with your church. Talking for 15 minutes at the end of the service isn’t going to help anybody engage and take their next step.

Free Resource

If you don’t already have something like this, I’ve made a blank template available for download. Feel free to use it and adjust it to your needs.

What’s your method for mapping out a communications plan? I’d love to hear about it in the comments!