Why Churches Don’t Have a LIFE CHANGE Strategy

Booz & Company just recently completed a study asking leaders about their business strategy.

Based on their research, they found that most executives don’t believe their company’s strategy is understood by their employees and customers. Even more astonishing, 54 percent of executives do not believe their company’s strategy will lead to success.

Can you believe that?

More than half of businesses are being led by executives who don’t believe their organizations have a plan to experience success. I can only assume these businesses are going through the motions today hoping (and maybe praying) for better future results.

Here’s what’s frightening to me. My gut tells me that if we asked a cross-section of pastors these same questions, that percentage would be even higher.

In other words, I think there are many churches “doing church” the way they’ve always done church without any confidence that they will experience “success” in their ministry.

Instead of having a clearly defined strategy to help more and more people experience life change, churches are driven by the need to maintain the status quo.

There are several reasons why this happens:

Churches are afraid to define success.

They realize that if they establish a clear vision for their future, there’s a new level of accountability from leadership, staff and the congregation. Or, if they do define a vision, it’s so broad that it doesn’t establish any focused direction for where the church is going.

Churches aren’t willing to go through the hard work of establishing and implementing a strategy.

It’s just easier to worry about next Sunday’s service instead. Because of that, they may have a mission statement hanging on their wall or printed in their weekly bulletin, but they’ve never clearly defined their priority actions to see that vision accomplished.

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Tony Morgan
Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.