It may even be agency-led or outsourced to a company that specializes in community management. Brands aren’t internalizing the power of how to be social, so the act of social media is simply an extension of the communications and not a true connection between brand and consumer.
This is the hard part of simplicity. On the surface, it seems simple to say, “Just start a Twitter account and start telling people what we’re doing.” Ah, but as Mitch pointed out, this is simply using social networks as another communication channel.
They are not.
They are living, breathing connections to your online community. It takes time, effort, strategy and planning to effectively connect with your online audience through social networks.
In other words, it’s complex.
Here are five things simple is not:
Simplistic
Dumbed-down
Careless
Easy
Boring
Here are five things simple is:
Effective
Difficult
Efficient
Rare
Time-consuming
