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One Generation From Extinction: How to Reach Millennials

And when this generation forms long-term volunteer relationships, they tend to give larger gifts, as well as encourage their friends and family to contribute, too.

Lesson for the church: Find ways to engage Millennials with hands-on involvement of your missions and ministries.

5. Millennials give to have an impact.

Millennials are consistent in their desire to see how dollars translate into people helped.

They want their contributions, no matter the type or amount, to help achieve tangible results for a cause.

Yes, members of this generation are more likely to give smaller amounts to multiple organizations than to focus their giving on any one recipient. But the stronger their relationship with an organization, the more likely they are to give larger gifts over time.

Lesson for the church: Tell the story of what your church is accomplishing to make a positive difference in the world.

I remember my pastor, Tom Elliff, who now is president of the SBC’s International Mission Board, saying, “Christianity is always one generation away from extinction.”  

While it may be true that overall we are losing Millennials, that does not have to be the case at your church.  

Act now to engage and reach the mission field that is right outside your door: Millennials.