- Just because you speak does not mean that they heard you.
- Just because they nodded their heads in affirmation does not mean that they understand.
- Just because they said they understand does not mean that they agree.
- Just because they agree does not mean that they will do it.
So, as I consider the power and the bane of buzzwords, I would offer these 10 thoughts.
1. Buzzwords begin as a rallying cry and end as words too broadly applied.
Leadership constantly looks for fresh ways to keep the movement alive.
2. Buzzwords are a poor substitute for the real content.
Leadership offers a vocabulary of meaningful dialogue.
3. Buzzwords give a false sense of momentum when stagnation is the reality.
Leadership identifies stagnation and tackles it.
4. Buzzwords are an easy way to say nothing when those who follow you need to hear something.
Leadership shows the willingness to have the difficult conversations.
5. Buzzwords kill the meaning of a movement.
Leadership continues to give life to a movement.
