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Counting Correctly: Is Your Church Using the Right Scorecard?

Fifty years ago, many churches had signs posted within the building showing weekly numbers on them: worship service attendance, Sunday School attendance, offering total and even how many people brought their Bibles. We live in a different age now.

Today, some frown upon “counting.” But I actually think it’s worth doing—and doing better than we’ve ever done before.

There’s an old but true cliché: We count people because people count. We count because we care about the souls of each person we count. We count because we want to be effective in what we are doing.

Among our churches, we need to ask if we are reaching people. We need to ask if we are discipling people. Are we reaching our goals or are we falling short? These are important questions to ask and important things to count.

My contention is that we need to keep a scorecard. The challenge is in deciding what we are going to measure and how are we going to measure it. I’m convinced that the things we’ve been counting for years on those church attendance boards are helpful to count—but they’re not all we should count.

The two I believe we must count include those core ones that most churches are already counting: conversions and baptisms. But there are other areas that matter as well. They matter deeply to me, too.

Namely, we need to find out how to count transformation. Are people being transformed and becoming agents of God’s mission? Are they sharing Christ with their neighbors? Getting converts is great, but are they learning to live and grow as believers and are they sharing Christ with others? We must begin tracking discipleship and missional living.