27. Sing a great chorus or hymn about the power of God to change someone’s life.
28. During warmer weather, offer baptisms at a beach, lake or slow-flow river.
29. Develop a “Baptism Party in a Box” kit that includes ideas for a family party following baptism.
30. Provide outdoor heaters if you baptize outdoors in the winter.
31. Set up good lighting if you baptize outside after evening services.
32. Have hand towels with the church’s logo available as a gift (memory keeper).
33. Ask each small group in your church to use one week where each member shares his or her baptism experience.
34. Use banners and signs the week prior to baptisms to draw interest, especially for beach or lake baptisms.
35. Build a baptism service into an extended spiritual growth campaign. Build on momentum.
36. Constantly emphasize baptism as the next step after committing your life to Christ. Have sign-ups everywhere.
37. Give a follow-up booklet, a button and a free gift for those who obey Christ’s command to be baptized.
38. Have a special baptism class as a requirement for baptizing children. Insist that at least one parent attend with their child.
39. When baptizing grade-school children, have the baptizing pastor hold their hands lifted high after they come out of the water, like you would with a winner in a game.
40. Address Frequently Asked Questions in a brochure people can walk away with, and deal personally with every fear or hang-up about baptism.
Do these 40 things in your church, and I’m confident the number of people wanting to publicly demonstrate their faith through baptism will rise dramatically.