Now, don’t read these statistics and rush to pre-produce your worship service every week and broadcast it on Sunday.
Instead, my goal is to encourage you to see how livestreaming is one way you can tap into this shift in media consumption.
There’s more to video than changes in the culture.
There are two really practical ways livestreaming can benefit your church.
#2 – Reach absentees
Every week, you’ll have people who are unable to participate in your worship service for various reasons, including:
- Shut-ins
- Illness
- Vacation
- Business travel
Today, just because someone is absent, it doesn’t mean you can’t engage them with your ministry—live. Your church members will likely prefer to keep in touch with their church when they’re absent if possible. By livestreaming your worship service, you can help absentees stay connected while they’re away.
#3 – Reach more people
Livestreaming your services is one way you can reach more people.
Think about it.
Before visiting your church, the vast majority of people will check you out online first.
They’ll visit your church’s website.
They may see something about your church on social media.
In either case, when potential first-time guests can experience your worship service online, then they will feel more inclined to visit.
They’ll get a feel for your style.
They can see what to expect.
By providing livestream of your worship service, you can help them overcome their fear of visiting your church for the first time.
