Home Pastors Pastor Blogs Catalyst 2010: Seth Godin

Catalyst 2010: Seth Godin

Seth Godin taught the afternoon session at Catalyst. Here are some of the key thoughts from his talk:


  • “Professional wrestling is fake.”
  • “Baked into our culture is the model that what you’re supposed to do is build an organization with interchangeable parts.”
  • “The factory wants you to fit in so they can ignore you.”
  • “If you are a competent youth group leader, I can find someone to do it cheaper.”
  • “The problem is that if someone is racing to the bottom, you don’t want to win that race.” …on someone else doing what you do a little cheaper than you do it.
  • “All that’s left is to make a difference.”
  • “The factory era was along for a very long time. It created institutions that demanded compliance.”
  • “Today, you win by being more connected.”
  • “You cannot comply yourself to success.”
  • “We have to be prepared to fail.”
  • “No one joins a boring tribe.”
  • “If you’re going to win, you’re going to create a movement. You can’t create a movement by demanding more compliance.”
  • “The iPhone is a terrible phone. We bought it because it’s jewelry that has a function.”
  • “Apple is not in the technology business — they’re in the movement business.”
  • “Boring doesn’t work. Bureaucratic doesn’t work.”
  • “If you’re going to be a genius, you can’t have a boss telling you what to do all day.”
  • “Art is a human act that changes someone, and it’s generous.”
  • “We need people who care as opposed to people who are phoning it in.”
  • “Maybe you should fire the person who isn’t making any mistakes.”
  • “The more change we can make, the more likely the tribe will join us.”
  • “Change is made by people who eagerly accept responsibility without expecting authority.”
  • “The resistance tries to keep us safe.”
  • “Do you know how many people want your seat?”
  • “You have a platform for your art. I’m hoping you won’t waste this revolution.”


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Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.