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How the Mighty Fall

This month I’m flipping through Jim Collins’ latest book, How The Mighty Fall: And Why Some Companies Never Give In. Here’s a small excerpt that I read through this morning:

“The path out of darkness begins with those exasperatingly persistent individuals who are constitutionally incapable of capitulation.

It’s one thing to suffer a staggering defeat – as will likely happen to every enduring business and social enterprise at some point in history – and entirely another to give up on the values and aspirations that make the protracted struggle worthwhile.”

Great reading so far. Have a whole new appreciation for the word captiulation.