John Saddington is one of my ministry partners at TonyMorganLive.com. Most recently, he helped me transition my site to the Standard Theme on WordPress. One of his other specialties is using WordPress to design and develop custom Web sites for churches and other organizations. That’s especially helpful when you don’t have a Web expert on staff that knows how to use another content management solution. John is my go-to-person when it comes to new technology in the church. Here’s what he had to say on that topic:
One of the largest growing trends is using video technology to broadcast their services online, both in a sim-live (pre-recorded) environment as well as a live one. The impact, though, has been difficult for many ministries and organizations to both quantify and qualify so their challenge is to target core metrics for what “success” looks like in terms of online engagement as well as the financial cost of management.
As more and more ministries adopt these technologies, it will have two distinct areas of impact, the first being a better appreciation and use of Web technology to proclaim the Gospel in the online space. This is a good and healthy thing. The second impact is more subtle but equally important; I hope these trends will challenge ministries to be more introspective in their execution as they try to align their online efforts with their leadership, culture, and audience as it relates to their respective ministries.
Not all ministries need online video as a part of their ministry, and not all ministries need to do it as everyone else is doing it. Refining their particular strategy and execution will be critical for long-term positive impact!