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Momentum That is Not Contrived

True momentum happens when a unique gift is cast upon a moment that has been waiting for it all along.

If you don’t have it, the spread of your work feels contrived.

So you may have lots of Twitter followers, but if you garnered them by following anyone and everyone in a desperate attempt to grow your platform, no one really cares.

When true momentum happens, people respond to your work.

It’s like hoisting a sail and being propelled by the wind, rather than rowing your brains out.

I heard Jon Acuff say recently that when he launched Stuff Christians Like, the site drew 4,000 readers in just 9 days. His talent was cast upon a moment that was waiting for it.