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10 Ways to Generate Better Content

Improving your content will help you engage your audience. I’ve decided to give away my secrets. Here are 10 ways to generate better content:

  1. Tell stories. The stories about YOU are the best.
  2. Create compelling headlines. I scan headlines and only read the articles with headlines that grab my attention.
  3. Make it scannable. Think bullets, lists, bold type, subheadings, pull quotes, etc.
  4. Use pictures and video. Keep videos under 4 minutes whenever possible.
  5. Become a thought leader. That means you need to start reading something that doesn’t come from another pastor’s blog. And you need to create time to think.
  6. Meet reader’s needs. You have to develop relationships with your readers to figure this out.
  7. Generate a reaction or prompt an action. Move people or frustrate people.
  8. Be vulnerable. Share what you’re learning, including the successes and the mistakes.
  9. Use humor. Like this.
  10. Keep it brief. I don’t read long articles on the Web no matter who writes them.

Oh, and #11, start a conversation. What would you add to the list?

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Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.