This is for all the producers out there. Those wranglers who must move people into the corral of project completion. A few pointers for getting better responses:
- Personal emails, not mass ones
- No links to show what you mean – just say it
- And say it “above the fold” – scrolling is your enemy
- No PDFs. No one reads those. Insert copy below
- Just when you think you’re starting to harrass them, they’re just starting to notice you
- Reminders are their friend
- Make one clear ask. In bold even. Give them one thing to respond to. One thing by one thing.
- If at first you don’t succeed, try a different medium. Some people are not “email people.” They’re “text people” or “phone call people.” Find their sweet spot.
- Make it easy for them. Do all the work that leads up to the one thing you need them to do
- Lead by serving. There is no such thing as an arrogant producer who is effective
