One Thousand Premieres is highly unconventional.
Highly.
It’s the creation of a new distribution channel for films… outside of movie theaters.
A feature film. Premiering in your living room, your small group, your church, or the side of your building… via webstream on one weekend – Oct 12-14, 2012.
It goes around the Hollywood system.
Goes around the studio system.
Goes around the way films are normally made.
I would doubt it myself except…
Every revolution. Every change in a field. Every game changer. Comes from a break in the fundamental rules of an industry.
Yes, it’s new.
No one’s done this before.
It feels risky.
But if I stopped there, nothing would change.
And things want to be changed.
Last spring, David Platt hosted the Secret Church conference online and 50,000 paid internet viewers showed up.
Netflix reports that nearly 30% of internet activity in homes at night is streaming movies.
But no one has yet made a film for this context.
Until now.
I believe in this project. And judging by the calls and emails I’m getting from media industry leaders, they believe in it too.
Now to invite everyone else.
To encourage them to help change. the. game.
When you host a Premiere, you give permission to everyone else to believe in this too.
Next September, when you’re watching the trailer, looking at the Four Stones website, you’ll be glad you were an early adopter.
A forerunner.
A permission giver.
