Research shows that 84% of church members engaged in a small group/class stay at the church for at least five years. In fact, the number one reason the formerly unchurched stay active in the church is based on ministry involvement.
In an earlier post, we discussed how to get people from Point A (inactive) to Point B (engaged).
The question now is how to get someone from Point B (engaged) to Point C (participating/serving). Numbers don’t lie. They show that someone who is not only participating, but actively serving is among the happiest in the church.
Combining several of the main drawing factors to a church, and integrating it with the way our culture communicates, a social media driven Inreach Site (member dashboard) can truly help your visitors and members get from Point B to Point C.
- Communicate through social media effectively. People spend more than 5.5 hours a day, on average, engaged in social media. Why not utilize the language our culture is speaking to engage them? Allowing your active members, staff and leadership to easily share all sorts of items from their member dashboard opens the door to increased guest invites and member participation to small groups, special events, volunteer opportunities and more.
- Allow visitors to connect with the pastor. #1 reason the unchurched choose to attend a church is based on the pastor/preaching. With an integrated feed of your sermon audio/video into the member dashboard, your visitors and members can easily access the most recent media items uploaded to your website.
- Facilitate engagement through prayer. 82% of adults and 89% of teenagers pray in a normal week. Utilizing the Prayer Wall, which is accessible through the member dashboard or the church website and is moderated by the website administrator, engaging visitors and members is much easier when you incorporate the power of prayer into relationships.
- Increase participation in small groups. As mentioned earlier in the post, 84% of church members engaged in a small group/class stay at the church for at least five years. Equipping other small group attendees to personally invite others via Facebook and Twitter makes small group integration organic and natural.
If you long for an environment of committed, like-minded believers that have everything in common as the church in the book of Acts is modeled, give IgniteCRM and its Inreach Site a try. You can receive a free consultation from a faithHighway representative to learn more about the Inreach Site (member dashboard) and associated CRM (church relationship management) web-based software.
Call 877.703.2484 and press 2 or visit our website to talk to an expert.
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This is a sponsored post from faithHighway, one of my ministry partners on TonyMorganLive.com.
