Home Pastors Pastor Blogs Sales Exists Because Demand Does Not

Sales Exists Because Demand Does Not

There’s a difference between sales and marketing…

Marketing is the act of creating demand for what you have to offer. Sales is the act of convincing someone to buy it anyway. Sales exists because demand does not.

Spreading your idea requires you to do one of these two things.

You don’t want to be in sales. Booo. No fun.  You want people to call you. You want to be in the business of creating demand.

No employee at the Apple store is actually selling. They’re “facilitating” purchases.

That’s the business you want to be in.