A sneak peek into the content of Dream Year:
“What problem is your dream trying to solve? It doesn’t have to be a social justice issue. It could be the lack of a good restaurant in your city, a rarely addressed subject in books or the absence of a particular kind of church. But your dream must address a problem. If there’s not a problem, why should anyone care?
“Seth Godin once described the difference between marketing Aspirin and vitamins. Aspirin is much easier to sell because it solves a problem. Vitamins, on the other hand, are a harder sell. They don’t resolve an immediate, blaring problem.”