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What Does Pinterest Have to Do with Church Communications?

What is Pinterest? Pinterest is a virtual pin board that allows people to share the things they find interesting and connect to other people who share those same interests.

Here are some interesting statistics about this relatively new social media site that should make the church sit up and take notice, especially churches that are filled with young families.

From a pure marketing standpoint, look at these statistics:

  • At 10.4 Million users and currently experiencing a 400% month over month growth pattern, Pinterest is the fastest growing social media site in history.
  • Pinterest is the third largest social media site behind Facebook and Twitter.
  • Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history.
  • Pinterest drives more referral traffic than Google+, Linked In, and You Tube, combined.

As it relates to the church, specifically young families, check out these statistics:

  • 97% of Pinterest users are females.
  • The average age group of Pinterest users is 25-34, compared to Facebook, which reports an average age of 44.
  • 50% of all pinners are mothers.
  • 81% of U.S. online consumers trust information and advice from Pinterest.
  • 80% of all pins are repins.
  • Pinterest users respond to posts with prices or Top 10 Lists more than any other type of post.

What does this mean for Church Communications?

If you want to connect with the younger women in your audience; if you want to get them active in your church and outside the four walls of it; if you want them to trust information from the church that they receive through social media, Pinterest is the social media to use.

Five quick ways to start using Pinterest:

  1. Create a Pinterest account at www.pinterest.com.
  2. Create 3-5 pin boards related to your mission and vision.  (IE: One church’s strategy statements are to Love Jesus, Journey Together and Bring Hope to the World. Those three things could be their first 3 pin boards)
  3. Secure volunteers to manage the boards.
  4. Start a blog on your church website directly related to young women and specifically young moms.  Add a “pin it” button to the blog
  5. Create Top 10 Lists for the things you want people to know. (IE: Top 10 Things Fathers Should Teach Their Sons, Top 10 Bible Verses Every Child Should Know, Top 10 Ways to Show Your Husband Respect, etc.)

Social Media is not a fad. The Church is presented with a very valuable and effective way to connect with a large segment (women) of their audience.

Does your church use Pinterest? If so, in what ways?