11. Act like you have all the answers.
Nobody likes a know-it-all either. Share insight and advice when asked. Be confident but not arrogant.
The offender …
12. Act like the language/morality police.
Your Facebook friends are not perfect. They are going to swear, post questionable pictures of themselves and share things you don’t agree with. If something is really bad, consider contacting the person privately about it, but don’t call people out publicly for what is unfortunately common behavior in our culture.
13. Roll out the fire and brimstone.
I don’t know if preaching about sin and hell worked with past generations, but it’s not going to put you in a position to influence people on Facebook. People on Facebook respond much more favorably to hope and love.
14. Be overly political.
It’s OK to take stands on key issues, but unless you want to irk half your church and close the door to half the people in your community (not to mention risk losing your nonprofit status), don’t tow a party line.
15. Engage people in debates.
Online (and offline) debates rarely cause anyone to shift their position on an issue. Discussion is great, but if things get heated or personal, it’s time to lighten up.