The disengaged …
16. Post a lot of theological stuff that’s over your friends’ heads.
It’s great for pastors to engage their Facebook friends in spiritual conversations, but avoid posting your doctoral thesis. It’s not going to engage anyone and will put people off.
17. Log in once every week or two. Relationships require consistency.
You can take breaks, go on vacation and don’t need to be on Facebook every day, but you’ve got to be regular if you’re going to build relationships in Facebook.
18. Fail to respond.
When people send you messages, post to your timeline or comment on your status updates and links, it’s important to respond. Answer people’s questions. Thank people for their insight and stories.
What things have you seen pastors do to hurt their reputation on Facebook? What would you caution pastors against doing?