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11 Reasons Not to Offer Online Giving

7. You do not want to receive impulse gifts. Often a donor will be led to make a gift on the spur of the moment – perhaps due to a story they’ve read on your Web site or a sermon they just heard online. Maybe they just finished their morning devotional and are moved to be generous. With a link on your site to make an online gift, they can do so quickly and easily. Without an online giving option, the urge passes and the gift is lost.

8. You do not want gifts from unique visitors to your site. The Webmaster at our church tells me that our Web site had 12,000 UNIQUE visitors to our site in the first six months of this year. That is an incredible number. Many are accessing our pastor’s sermons weekly. An online giving portal would provide a way for those visitors, people who may never cast a shadow on our physical campus, to offer generous support for the ministries of our church.

9. You do not want to receive larger gift amounts. Dave Ramsey’s organization reports that users of debit/credit cards at McDonald’s spent 47% more than those using cash. Statistics exist that people typically spend between 18 – 30% more when using a debit/credit card over cash or check. Would not the same trend hold true when giving with a debit card? Consider the Salvation Army – when they began testing electronic payment machines at their kettles in 2008, average donations jumped from $2 to $15. Big surprise…they are rolling out those payment machines in more locations this year.

10. You are not interested in receiving year-end gifts. According to Network for Good, 22% of all online giving occurs during the last two days of December! This seems to indicate that tax implications may be a bigger motivation than some believe. In Australia, where the tax year ends on June 30, there is a similar bump in online giving the last few days of June. So if a donor desires to make that last-minute tax-implication gift online and doesn’t find an option on your Web page, she will find another place to make that gift.

11. You do not need offerings on weekends when you have to cancel services. We had snow last weekend – did you? The list of cancelled worship services scrolling on the TV screen was really long. With online giving, you can offer a reminder and a link to your people reminding them to remain faithful with their giving even when they physically are unable to get to your campus.  

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Rusty has earned certification as a Certified Fund Raising Executive (CFRE), holds a Bachelor of Education degree from the University of Central Missouri and is a member of the Association of Fund Raising Professionals (AFP) and the National Association of Church Business Administrators (NACBA). He serves as a coordinator for Dave Ramsey’s Financial Peace University, teaches courses for Crown Financial Ministries and serves on the generosity team in his own church.