9. Invite cards.
Once we’ve begun tilling the soil of our community with prayers and acts of service, we’ll start inviting people. A personal invitation is always best, so we print business card sized invitations with the times of our Easter services on it. This year’s card will serve as a coupon good for one free copy of Heaven Is For Real.
We also make doorhanger invitations available for those who are willing to walk and pray through their neighborhoods. The doorhanger also serves as a coupon for the Heaven book.
11. Bumper stickers.
I used to hate bumper stickers. Not anymore. Last year, one of my genius staff members discovered a type of bumper sticker that peels off easily without leaving any glue. We purchased enough to give them to our people for the next several years. Their message is simple: “Easter at New Song.”
12. Yard signs.
A few years ago, we bought a batch of yard signs that read “Easter at New Song,” with our phone number on them. They look like realtor’s signs. I ask people to put one in their yard and return it the week after Easter. These are fun. Once they’re up, our office gets calls about the price of the house on such and such street.