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Craig Groeschel Shares His Content Creation Secrets

Illustrating for interest – This phase includes thinking of stories or quotes that people will want to write down to create interest in the topic.

Edit down – This is a crucial step, Groeschel emphasizes, because “less is more.” This is hard sometimes, he admits, because we tend to get emotionally attached to content that we’ve discovered or that we like. This is why Groeschel brings in other people to help him edit. He asks them “What do I like that you don’t care about?”

Let it sit – Groeschel is convinced the best things he communicates were not created in one sitting, but rather have several weeks to work themselves out.

Revisit it – On a fresh day, Groeschel will revisit the outline he’s come up with from that first four-hour block with it. Oftentimes, after sitting on the content for a bit, he has new ideas to add to it and can see the topic with greater clarity.

Groeschel says a 20-minute podcast or teaching sometimes takes him three sessions of four hours each. Ironically, it takes a lot of work to make high-quality content that is simple and easy to digest.