“The reason why a lot of Easter planning is uncertain is because it’s all centered around that notion that it has to be a big event.”
“Easter is the Super Bowl of our faith…that’s without question. [The problem] is when we fall in the trap that it becomes the Super Bowl of our planning.”
“Did we get people’s contact information on Easter? Because if we didn’t get their contact information, we have no way to follow up with them. We don’t have the beginning point of relationship.”
“I would encourage you to start planning for Easter, not on Easter, but if you’re here in the U.S., on Mother’s Day.”
“When it comes to hospitality, follow up, discipleship, that’s everyone’s opportunity. And so that’s why you’ve got to have your people with energy left [after Easter].”
“Marketing is simply tools to start new relationships.”
“What I would encourage pastors to think about going into Easter is, how do you encourage your church and your congregation to be leveraging [marketing] tools to bring light?”
Mentioned in the Show by Ryan Wakefield:
Church Marketing University
Free Church Marketing Resources
The Ultimate Easter Kit
Ryan Wakefield: Planning for Ongoing Discipleship, Not the Next Big Event
Outreach
