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Warning: The Next Logical Step is Often the Wrong One

Dreaming of being a church of groups but seem permanently mired in the muck of a church with? Chances are your strategy has a design flaw.  

Can’t figure out how to break through the 50% connected in groups barrier? Odds are your strategy needs a major overhaul.  

Stuck at 80% adults connected in groups? In all likelihood…your strategy has an innate limitation that prevents breakthrough.

I like Tim Brown’s analysis. Brown, the CEO and President of IDEO and author of Change by Design, has pointed out that teams that are truly committed to developing breakthrough products “will not feel bound to take the next logical step along an ultimately unproductive path (Change by Design, p. 17).”

Want a breakthrough? Sometimes, a set of fresh eyes is an essential ingredient.